Mary Ann Teixeira
San Francisco Peninsula Real Estate

Selling for the Highest Possible Price – How We Sold This House! (Part 4)

part4Part 4: How We SOLD This House!

The conclusion of a successful sale.  The home described in this series sold within three days and received three offers, all considerably over the listing price. The winning offer came in at 23% over our listed price.

We had correctly targeted our buyer, as the winning offer was from a single professional woman. The second offer was from grandparents who were moving down in order to be near their grandchildren, and the third offer was from a young family with two pre-school children.

We had correctly dressed the home, as all three responded to the curb appeal, the crisp white kitchen, and the in-home office area in the kitchen. All visitors to our open houses commented on the furniture arrangement and the paint colors.

And, we had correctly marketed the home. The woman who purchased the home first saw it with her Realtor, who had been invited to a pre-market wine and cheese event hosted at the home. The move-down buyers had learned of house through online advertising of the first open house. The young family had learned of it from a postcard that they had received through a neighborhood mailing.

All in all, the entire process went as expected. Having experience in selling homes in this competitive market lets me know the process and just what to do to get my clients the highest price. A lot of it has to do with preparation and a very solid network around me that allows me the information needed to get the job done right!

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Coming Soon – 725 28th Avenue, San Mateo

 This San Mateo ranch house is almost ready to go on market!


Listed at $1,498,800

 Four Roomy Bedrooms Plus Den

Two Full Bathrooms and Two Half Bathrooms

Roomy, Eat-In Kitchen with Stainless Appliances

Private, Large Backyard with Waterfall Feature

Virtual Tour:

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Selling for the Highest Possible Price – How We Sold This House! (Part 3)

part3Part 3: How We SOLD This House!

How will a potential buyer write an offer for your home unless they know about it?

The key to a successful sale is exposure in the market place. Often sellers understand this to mean that the home is entered in the local Multiple Listing Service and a For Sale sign is installed in front of the house. While both of these methods are useful, they will not likely capture the highest price for you.

What will capture the highest price is to ensure that every buyer in your price range knows about your house, and that every Realtor with a qualified buyer knows about your house. An aggressive marketing campaign should include professional photography of your home, an intensive web presence, pre-market exclusive showings to neighbors and Realtors, a direct mail campaign, a social media campaign and advertised, scheduled open houses.

I like to think that launching a new listing is like throwing a party. Before that moment when the first guest arrives, there are hours of preparation. There is cleaning, determining who will be invited, setting the theme, creating invitations, (both virtual and printed), and planning ahead: what impression will the guests leave with once they have come?

Like any successful party, there should be a ‘buzz’ about a listed home. There should be many people interested in being there, and there needs to be a feeling of ‘wanting more’.

If the marketing plan has been successful, there should be more showings of your home. With more showings, isn’t it likely that you will receive more offers? And with more offers, doesn’t it make sense that you will have a better opportunity of negotiating the the best terms and price?

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Just Listed – Fairy Tale Cottage in Burlingame

 I am so excited about this cute little house! It just went on the market.

ROOMMainExterior Two Bright and Roomy Bedrooms, Two Full Bathrooms

Original 1931 Herringbone Oak Floors

Updated Kitchen with Granite and Stainless Steel

Private Backyard with Brick Patio for Entertaining

Minutes from Burlingame Avenue and Broadway

Listed at $1,195,000

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Charming “Cape Cod” Townhouse – Coming Soon!

I have a new property coming on the market soon! It’s a beautiful townhouse reminiscent of a vacation property you’d find in Cape Cod, but it’s right here on the Peninsula.

3 bedrooms, 2.5 bathrooms
Filled with natural light
Private end unit at back of the complex
Beautiful hardwood floors
Private garden and brick patio
Conveniently located between Burlingame and San Mateo

Phone for pricing and showing availability: (650) 399-5505

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